Why You Should Hire a Ghostwriter for Your Blog

post by Stephanie Nelson I’ve recently been chatting with some clients and potential clients about their blogs. There’s been an overwhelming concern that committing to blogging is too much to take on. When I’ve mentioned that this is a service SBN Marketing offers and that, in fact, there’s an entire industry built around folks writing for…

How Often Should You Blog?

post by Stephanie Nelson It’s widely known that blogging is a great SEO strategy. And blog posts make for awesome social media fodder. But how often should you blog to make it work for you? First, you do need a schedule. And you need a schedule that works for you. If you know that your time’s…

Should Your Blog be on Your Website or on a Separate Domain?

post by Stephanie Nelson I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor…

Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…

The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

SBN Marketing’s 2017 Resolutions

post by Stephanie Nelson 2016 is coming to an end, and 2017 is drawing nigh. As is customary this time of year, a list of resolutions has been started. Here, in no particular order, are the resolutions we’re committing to for 2017: Honor our business plan. Earlier in December, I sat down and, for the first…

How Far Can One Idea Go?

post by Stephanie Nelson Let’s face it. You know a lot of stuff about a lot of stuff. But when it comes to blogging, it can get overwhelming to think about how to take what you know and break it into consumable chunks versus one long novel of a post. And then you have to…

Go for (Re)Launch – Restarting the SBN Marketing Social Media Blog

post by Stephanie Nelson I’ve said it before, and I’ll say it again: The cobbler’s kid has no shoes. 2015 has been a whirlwind year for SBN Marketing. Landed some great clients. Lost some great clients. In the midst of it all, though, marketing SBN Marketing has fallen by the wayside. For a while, that was…

What They Don’t Tell You About Owning a Business

post by Stephanie Nelson I try to keep posts on this blog focused on social media and SEO – changes in algorithms, how tos, tips, advice and the like.  But after noticing that it’s been months since my last post, I felt today NEEDED a post, pretty much about anything.  And it seems quite fitting to…