LinkedIn has announced that users can now publish long-form posts known as Articles directly to their company pages. Find out more from SBN Marketing here.
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Put an Editorial Calendar to Use for You
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, […]
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Circularity in Marketing
I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, […]
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The Importance of Testing
When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you […]
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Tips for Using an Editorial Calendar
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So […]
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Tips for Prioritizing Marketing Efforts Right Now
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars […]
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Top Tips for Repurposing Content
In the Internet marketing industry, many professionals advise their clients to “repurpose content.” While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown. This idea […]
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Do Your Potential Clients Know You Can Help?
post by Stephanie Nelson Do you solve your market’s problems? If your business is anywhere near successful, then the answer is yes. But do your potential customers KNOW you solve their problems? When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer […]
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What’s Your Social Media Strategy?
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters […]
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What’s Your Niche’s Pain Point?
post by Stephanie Nelson When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer lies in how you present your solution to your potential clients’ pain points. Put simply: What do you put out there that makes people think you […]
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