Facebook & Instagram Stories Can Now Be Scheduled | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Prayers Answered! Facebook & Instagram Stories Can Now Be Scheduled

In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…

The Importance of Testing | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Importance of Testing

When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…

Apple iOS 14 vs Facebook | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Apple iOS 14 vs Facebook

The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…

Owned media | Social Media | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Lessons to Learn from Donald Trump

I will start by saying that headline is not one I would’ve thought I’d ever write. But events of the last week or so showed me there was something all marketers could learn – or at least be reminded of – from Donald Trump. What should we all glean from Trump? Don’t depend on outlets…

Tips for Using an Editorial Calendar | SEO & Social Media Management | SBN Marketing | Stephanie Nelson

Tips for Using an Editorial Calendar

If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a few tips…

Tips for Prioritizing Marketing Efforts Right Now | SEO & Social Media Management | SBN Marketing

Tips for Prioritizing Marketing Efforts Right Now

These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…

Facebook | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

Tips to Work Around Removal of Chats in Facebook Groups

Effective August 22, 2019, Facebook is removing the ability to start a chat with other group members within a Facebook Group. Here’s an update on the news, as well as tips on the workarounds being reported. First a little background:Originally launched in October 2018, the group chat function was designed to promote more direct discussions…

Facebook | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

NY Times Exposes Facebook Data Sharing Practices

post by Stephanie Nelson In a recent expose, the New York Times revealed that Facebook made special deals with tech giants to release users’ personal information without users’ knowledge. In summary, Facebook basically made arrangements with large tech companies like Microsoft, Spotify, Netflix, Amazon and others that circumvented the standard privacy policy. The deals gave…

number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Fans & Followers vs Engagement Rates: Where to Focus

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…

social media for business seo social media maven stephanie nelson sbn marketing

A Social Media Lesson from Reality TV

post by Stephanie Nelson Confession time. My name is Stephanie, and I’m a reality TV junkie. I mainly stick to Bravo‘s lineup, but I’ve been known to do a good binge of Laguna Beach or The Hills. So when E! announced the first season of Very Cavallari, I immediately set my DVR. (I know you’re already…