NOW is the Time to Start Holiday Marketing
As we’re set to step into the 4th quarter, the holiday season is upon us. Here are a few tips on marketing for this holiday season.
Celebrate World Cocktail Day!
May 13th is World Cocktail Day. While I’m usually a wine girl, I’d be lying if I said I didn’t like a good cocktail. I’ve been lucky enough to be introduced to some FABULOUS craft cocktail chefs here in Charlotte, even during the pandemic. And while I won’t get to celebrate with them in person…
Top Tools We Use for Business
Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan girl. I love that I…
Circularity in Marketing
I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest…
The Importance of Testing
When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…
The Power of a CTA
You may have noticed that at the end of every blog post and the bottom of the pages of this website, there’s a button inviting visitors to get in touch with SBN Marketing. The intent behind this placement, this usage, is very intentional. It’s to let visitors know what’s the next step, to lead them…
Email Marketing: CAN-SPAM Basics for Business Owners
post by Stephanie Nelson Every day, I receive email after email that violates the CAN-SPAM law. I’m sure most of the offenders have no idea that they’re breaking a federal law or opening up their company to the risk of a fine of up to $40,654. But as the old saying goes, ignorance of the law does…
Last-Minute Marketing for the Holiday Season
There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few…
Do You NEED a Website?
Lately, as I’ve been talking to a few potential clients, the subject of them not having a website came up. A discussion ensued with each about the differences between owned media and rented media. And then my dear friend Nadia Vanderhall posted the image here, and it summed up my argument perfectly. So here’s the…
Seasonality And Your Marketing
If you’ve been in business any length of time at all, you have some idea of when your company will be busy and when you’ll have slower times. Whether it’s a certain time of day, day(s) of the week, or times of the year, seasonality likely plays a role for you. This year may be…