Google is rolling out another core update to its algorithm. This update is the latest of five updates in the last month, and it is technically a continuation of the June core algorithm update; when that update started, some elements weren’t ready for rollout, necessitating this core update so soon after the last. What makes…
Studies have shown for years that the more spots your site shows in on the search engine results pages (SERPs), the more trust searchers place in your business. So how can you make that happen? One way is to use your pay-per-click research and results to influence your SEO decisions. Pay-per-click advertising (PPC) can be…
“Successful SEO is not about tricking Google. It’s about ‘partnering’ with Google to provide the best search results for users.” I recently ran across this quote, which is attributed to Phil Frost, founder and COO at Main Street ROI, a digital marketing agency with team members across the United States and clients around the world…
While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…
Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan girl. I love that I…
Last week, as I was doing my daily/weekly reading to keep up with industry news and best practices, I came across a post from Search Engine Journal called “Google Ranks Webpages, Not Websites”. The article gets pretty specific, even saying: “Google treats every webpage that its robots crawl and index like its own little self-contained…
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor links in your…
When I’m reviewing monthly SEO reports with clients, the first stat they want to see is how many visitors their site had the previous month. (That’s the main reason it’s the first piece of data in the report. I got tired of people flipping around looking for it before it was “time” to discuss it.)…
Piggybacking off last week’s post on how to determine if/when you need an SEO pro, this week we’re offering you some tricks for choosing an SEO pro. First, if they’re offering results-based guarantees (like first page of Google), run. Legitimate SEO pros know and explain that they can perform their work based on best practices…
