The more spots your site shows in on the SERPs, the more trust searchers place in your biz. Using PPC research & results to aid your SEO decisions can help.
Read More
SEO Success Depends on “Partnering” with the Search Engines
“Successful SEO is not about tricking Google. It’s about ‘partnering’ with Google to provide the best search results for users.” I recently ran across this quote, which is attributed to Phil Frost, founder and COO at Main Street ROI, a digital marketing agency with team members across the United States […]
Read More
The Continuing Importance of Hyperlocal SEO
While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has […]
Read More
Top Tools We Use for Business
Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan […]
Read More
SEO: Webpages vs Websites
Last week, as I was doing my daily/weekly reading to keep up with industry news and best practices, I came across a post from Search Engine Journal called “Google Ranks Webpages, Not Websites”. The article gets pretty specific, even saying: “Google treats every webpage that its robots crawl and index […]
Read More
Understanding the “Hats” of SEO
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description […]
Read More
Tips on Deciding Where to House Your Blog
I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. […]
Read More
Tips on Analyzing Your Analytics
When I’m reviewing monthly SEO reports with clients, the first stat they want to see is how many visitors their site had the previous month. (That’s the main reason it’s the first piece of data in the report. I got tired of people flipping around looking for it before it […]
Read More
Tricks for Choosing an SEO Pro
Piggybacking off last week’s post on how to determine if/when you need an SEO pro, this week we’re offering you some tricks for choosing an SEO pro. First, if they’re offering results-based guarantees (like first page of Google), run. Legitimate SEO pros know and explain that they can perform their […]
Read More
Tips on Deciding When to Hire an SEO Pro
I hear a lot of talk amongst business owners about DIY-ing various elements of their marketing, including social media, website management, and SEO. As with all things, this DIY-ing can be possible, but there are a few elements to consider which may tell you that you need to hire a […]
Read More