In the last week, Instagram announced that it’s doubling the period for which analytics data is available. A tweet from Vishal Shah, VP of Product at Instagram, said: “PSA: there’s a new calendar tool in Insights It lets you to choose a custom date range for your account metrics – and we’re doubling the timeframe…
Effective July 1st, Pinterest began banning all weight-loss content. Pinterest is the first major social media outlet to ban all ads related to weight loss language and images, including any testimonials regarding weight loss or weight loss products; any language or imagery that idealizes or denigrates certain body types; references to Body Mass Index (BMI) or similar indexes; and any…
Back in January, we let you know that Apple’s iOS14 update would require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. Then in April, we posted that those changes were now live. In each of those posts, we also touched on how these changes…
In what appears to be a now-deleted blog post, the head of Instagram, Adam Mosseri, shared how its algorithm works. (The post went up around June 2. As of this morning, it’s gone. We found this out because we were going to link back to it in our post.) Though the link now leads to a…
Recently, Twitter launched one new feature and announced another. And they could be impactful for small businesses! With the launch of “Twitter Blue”, users are able to pay a monthly fee to gain access to a range of additional tweet features and tools. Currently, the launch is only on iOS devices in Canada and Australia,…
LinkedIn boasts more than 756 million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves to be a struggle for many. Here are a few of SBN Marketing’s tips on taking advantage of a LinkedIn presence – as a business and on a personal level. Remember that LinkedIn…
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a…
The day has come. Apple’s new app data tracking prompts are now being rolled out to all iOS devices in the iOS 14.5 update. As we mentioned in a post a few months ago, the update has been causing quite a stir even before its launch. As Apple describes this feature of the update:“App Tracking Transparency…
In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…
While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…
