Put an Editorial Calendar to Use for You | Digital Marketing Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Put an Editorial Calendar to Use for You

If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a…

Facebook & Instagram Stories Can Now Be Scheduled | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Prayers Answered! Facebook & Instagram Stories Can Now Be Scheduled

In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…

The Continuing Importance of Hyperlocal SEO | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Continuing Importance of Hyperlocal SEO

While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…

Changes to Social Media Tools | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Changes to Social Media Tools

In the last week, two social media tools – Facebook Insights and Hootsuite – announced changes. Here’s the breakdown. From Facebook:Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file…

Top Tools I Use for Business | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Top Tools We Use for Business

Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan girl. I love that I…

Circularity in Marketing | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Circularity in Marketing

I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest…

The Importance of Testing | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Importance of Testing

When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…

Apple iOS 14 vs Facebook | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Apple iOS 14 vs Facebook

The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…