The Continuing Importance of Hyperlocal SEO | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Continuing Importance of Hyperlocal SEO

While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…

Tips for Communicating Changes During the Pandemic | SEO & Social Media Management | SBN Marketing | Stephanie Nelson

Tips for Communicating Changes During the Pandemic

These days, the old adage “the only constant is change” is truer than ever. Between CDC updates, state-by-state and city-by-city stay at home orders, and just general best practices in dealing with and slowing the spread of the Coronavirus, information is updated very frequently. As such, the way businesses run, the services they offer, and…

Pandemic Social Profile Tips | SBN Marketing | SEO & Social Media Management

Pandemic Social Profile Tips

Social profiles such as Yelp and Google My Business are an important part of a business’ online marketing strategy on any given day. But given the current state of affairs, they’re crucial. Your Google My Business info shows on search results pages, and folks are turning to Yelp to find out what’s still open and…