When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a few tips…
post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…
post by Stephanie Nelson A few weeks ago, I saw a story about how someone had gotten an attitude on social media with the wrong person, only to learn the consequences were dire. Here’s the cautionary tale: A young lady whose Twitter handle was @NaomiH_Official was awarded an internship at NASA. In her excitement, she tweeted,…
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson After falling off the wagon for awhile, I recently got back into working out and watching what I eat. Being the social media and tech geek that I am, I knew that a large part of my accountability would be found in my phone, on my computer, and in my iPad.…
post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…
post by Stephanie Nelson When doing some keyword research recently, the question “is social media good or bad?” showed up in the results as a potential good match for the term I was searching. Since this was in one of the keyword research tools I use, it wasn’t a place where I could click and…
