In the last week, two social media tools – Facebook Insights and Hootsuite – announced changes. Here’s the breakdown.
From Facebook:
Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table.
Other business tools can help you understand your advertising, presences, and activities on Facebook and Instagram, including:
• Facebook Business Suite allows you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. (This tool may not be available to you yet.)
• Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.
• Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and Conversions API, and reports actions taken on your website, in your app and in your physical store.
From Hootsuite:
On April 5th, Hootsuite’s Free plan is changing. Going forward, you can manage 2 social accounts and schedule up to 5 posts with the Free plan. This is a change from the previous 3 social accounts and 30 scheduled posts.
We understand, change is hard. But you should know, the Free plan did not go away. You still have the ability to manage 2 social accounts and schedule up to 5 posts for free. And if you choose to switch to the Professional plan, you can manage up to 10 social accounts and schedule an unlimited amount of posts!
Do these changes make an impact on how you manage your social media efforts? Use the button below to give us a shout and let us know!
Image by Joseph Mucira from Pixabay