post by Stephanie Nelsonfacebook_ads_vs_promoted_posts

Earlier today, I came across this SocialMouths post on Facebook Ads vs Promoted Posts.  The title struck alone me since I’ve been doing some testing of ads versus promoted posts for my clients of late.

My testing seems to agree with the article, and it seems that we all agree with the idea that there are situations when each option is the better one. Each can be budget- and cost-friendly.  The bigger difference is in the cost vs reach.

So have you tried Facebook Ads or Promoted Posts?  If so, what was your experience?  Did one work significantly better?  What were the circumstances?