When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t set up their social media for lead generation.
So how do you set yourself up to get more – or track more – leads via social media?
- Choose your Facebook page’s button carefully, and make sure the button does what it says it does. If your button says “Contact Us’ but doesn’t take the visitor to a way to contact you, you’re going to lose them. Potential sale or lead down the drain.
- Optimize your bios and about sections appropriately. These elements are indexable by the search engines, so make sure they’re keyword rich. But also make sure they’re written for your audience – you don’t want a serious tone if your product or service is fun in nature.
- Speak your audience’s language in your posts, too. Any sort of disconnect increases the chance that those viewing your content will not contact you.
- Share things that speak to your audience’s interests/why they’re interested in your business. (1) This garners engagement which helps more of your content show organically. (2) This makes it more likely they’ll take action offline with you.
- Make sure all of your landing pages have a clear call-to-action. What do you want the user to do next? Call you? Set an appointment? Place an order online? Make that abundantly clear.
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Image by Darwin Laganzon from Pixabay