Tips for Managing Social Media | SEO & Social Media Management | SBN Marketing

These days, any business’ marketing plan must include social media. But with countless platforms available, unless a business’ staffing and resources are unlimited (which will never be the case), it’s crucial to prioritize the platforms that offer the best opportunities for organic reach. While each platform has its strengths, not all may be suitable for your business. Here are a few of our tips to make an informed decision on the best fits for you:

  • Understand Your Audience
    Before diving in to posting on any social media platform, it’s essential to know if your audience spends its time online there. Review the demographics, interests, and online behaviors of your audience and compare that to the user data for each platform. This insight will let you know if an outlet is potentially viable for you.
  • Platform Relevance
    Not all social media platforms cater to every business niche. Consider the nature of your products or services and match them with platforms that align with your industry. For instance, visually appealing businesses may thrive on visually-driven platforms like Instagram or Pinterest, while B2B companies may find LinkedIn more suitable for networking and lead generation.
  • Content Suitability
    Evaluate the type of content you intend to share. Different platforms support different content formats, such as images, videos, articles, and short snippets. Choose platforms that fit your content strategy and allow you to showcase your brand effectively.
  • Organic Reach Potential
    While all social media platforms offer organic reach to some extent, some are more conducive to it than others. Platforms like Facebook and Instagram have sophisticated algorithms that prioritize engaging content, making it challenging to achieve significant organic reach without strategic planning and posting consistently. On the other hand, platforms like X (formerly Twitter) and LinkedIn offer better organic visibility for timely and informative content.
  • Resource Allocation
    Consider the resources available for managing your social media presence. Each platform requires time, effort, and sometimes financial investment to maintain an active presence. Do you have the staff to handle all you’re considering? If not, what’s your budget for hiring more staff and/or a social media marketing freelancer or professional? Do the folks handling your social media have the expertise to help you navigate the platforms you’re considering? Remember – it’s better to excel on a few platforms than to spread yourself too thin across multiple channels.

Based on these considerations, here are how some popular social media platforms stack up:

  • Facebook: Ideal for building brand awareness, fostering community engagement, and sharing diverse content formats.
  • Instagram: Great for visual storytelling, showcasing products, and reaching a younger demographic.
  • X (formerly Twitter): Perfect for real-time updates, sharing industry insights, and engaging in conversations.
  • LinkedIn: Excellent for professional networking, B2B marketing, and establishing thought leadership.
  • TikTok: Short-form videos only. Like Instagram, it’s great for visual storytelling, particularly to a younger audience.
  • Pinterest: Suited for businesses with visually appealing products, DIY projects, recipes, and lifestyle content.
  • Threads: Similar to X, but still very new. Some social media managers are holding off on recommending it until more is known about its usage.

Ultimately, there is no single answer to the “what social media should I use” question. The best social media platforms for your small business depend on your specific goals, target audience, content strategy, and available resources. By strategically selecting platforms that align with your business objectives, you can maximize your organic reach and effectively connect with your audience in the ever-changing social media landscape.

At SBN Marketing, we specialize in organic social media marketing and making the most of authentic, quality content. Need some help growing your organic social media presence? Give us a shout and let’s see if we’re a good fit!

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