death of pop-ups SEO maven stephanie nelsonpost by Stephanie Nelson

Ever since Google announced that it would start punishing sites using pop-ups a few weeks ago, SEO’ers have been abuzz about what this really means. Will Google actually enforce the new rules? If Google does move forward with this, what will happen to sites that don’t adhere to the new rules? Is the death of pop-ups really near?

I am honored to have been included in a post by AddShoppers on the topic. Check it out to see what other SEO folks think about it, too!

As for me, as I said in the AddShoppers post, I’m happy about the change. From a UX perspective, I hate pop-ups and the way they interrupt whatever I’m attempting to do on a website. I know that the interruption is part of the point of pop-ups, but they usually make me close the site and look for the information or product elsewhere. This leads me to believe that marketers that follow Google’s new rules will see an increase in visitors’ time on the site, a decrease in bounce rate, and potentially an increase in conversions or sales.

I’m interested to see where this goes. I want the answers to the same things all other SEO’ers do – Will Google enforce this? What will happen to sites that don’t fall in line by the deadline? What will be the “next big thing” to replace pop-ups? The times, they are a-changin’…and it’s kind of exciting to see!

Image:bandrat at