post by Stephanie Nelson
There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few tips on last-minute marketing for the holiday season.
- By all accounts, this holiday season is going to look a lot different than any we’ve ever experienced. Limited capacities in stores, as well as some feeling unsafe to shop in person due to the pandemic, are going to lead more people to shop online. BUT…it’s also being reported that all shipping methods are going to be overwhelmed because of online shopping and more people shipping gifts due to travel restrictions and lack of family gatherings keeping them from exchanging presents in person. Plot your promotions accordingly and get your offers in front of people in time for them to realistically take advantage of them.
- Social media outlets are great for last-minute marketing efforts. Ads can be set up and pushed out to the public pretty quickly, and they can be highly targeted to work with a tight budget.
- If you offer gift certificates, remind your fans and followers. Target Facebook ads to show to friends of your page’s fans. If you offer gift certificates digitally, highlight that so folks will know shipping’s not an issue.
- Take advantage of video and its increasing popularity to showcase your holiday sales items. If you don’t have the budget to create a holiday-specific video, showcase items you’ll have on hand all throughout the winter season or even year-round. Look for DIY video editing options that allow you to put together a video with photos and text. Go live on your social outlets. Use Instagram Stories and Highlights to push out ideas to your audience there.
- And at the risk of sounding like a broken record, we’ll give you our ever-favorite piece of advice: Go where your audience is and promote the heck out of things there. Look at the data provided to you via your Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, etc. What does it tell you about who your market is? What content do they engage with, and can you build a promotion around that product or service? Are there other outlets that target this same audience that you can still get into with a holiday ad?
A lot of us have ground to make up from our businesses taking a hit from the pandemic and its ramifications (you know – lockdowns and such). If you work things right, holiday spending could put a dent in those deficits. If you need some help, use the button below to give us a shout and let’s see if SBN Marketing is a good fit for your needs!