There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re set to step into the 4th quarter, the holiday season is upon us. Here are a few tips on marketing for this holiday season.
- The media is reporting that between the ongoing pandemic, supply chain problems, and other global issues, purchasing everything from gifts to supplies to food for your holiday meals may present a stumbling block for holiday plans. They’re advising folks to start shopping now. So your holiday marketing and promotions needs to follow suit.
- On a related note, this holiday season is likely going to look a lot like last year’s. Limited capacities in stores, as well as some feeling unsafe to shop in person due to the pandemic, are going to lead more people to shop online. Plot your promotions accordingly and get your offers in front of people in time for them to realistically take advantage of them, and to get your product to them in time for their gift exchange.
- Gift certificates may end up being a solution for everyone – vendors AND gift givers. If you offer gift certificates, remind your fans and followers. Target Facebook ads to show to friends of your page’s fans. If you offer gift certificates digitally, highlight that so folks will know shipping’s not an issue.
- Social media outlets are great for last-minute marketing efforts. Ads can be set up and pushed out to the public pretty quickly, and they can be highly targeted to work with a tight budget.
- Take advantage of video and its increasing popularity to showcase your holiday sales items. If you don’t have the budget to create a holiday-specific video, showcase items you’ll have on hand all throughout the winter season or even year-round. Look for DIY video editing options that allow you to put together a video with photos and text. Go live on your social outlets. Use Instagram Stories and Highlights to push out ideas to your audience there.
- And at the risk of sounding like a broken record, we’ll give you our ever-favorite piece of advice: Go where your audience is and promote the heck out of things there. Look at the data provided to you via your Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, etc. What does it tell you about who your market is? What content do they engage with, and can you build a promotion around that product or service? Are there other outlets that target this same audience that you can still get into with a holiday ad?
How are your holiday marketing plans changing to deal with issues at hand? Are you having to switch things up in order to work around supply chain problems or staffing issues? Give us a shout and let us know!
Image by Michael Schwarzenberger from Pixabay