If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, […]Read More
Circularity in Marketing
I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, […]Read More
Seasonality And Your Marketing
If you’ve been in business any length of time at all, you have some idea of when your company will be busy and when you’ll have slower times. Whether it’s a certain time of day, day(s) of the week, or times of the year, seasonality likely plays a role for […]Read More
Tips for Using an Editorial Calendar
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So […]Read More
Top Tips for Repurposing Content
In the Internet marketing industry, many professionals advise their clients to “repurpose content.” While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown. This idea […]Read More
Do Your Potential Clients Know You Can Help?
post by Stephanie Nelson Do you solve your market’s problems? If your business is anywhere near successful, then the answer is yes. But do your potential customers KNOW you solve their problems? When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer […]Read More
What’s Your Social Media Strategy?
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters […]Read More
Don’t Put All Your Eggs in One Basket
post by Stephanie Nelson As I was scrolling through Facebook this morning, I came across an article about how digital publisher LittleThings is shutting down, and they blame Facebook’s algorithm for their downfall. The article went on to talk about how LittleThings has amassed over 12 million Facebook fans and […]Read More
What’s Your Niche’s Pain Point?
post by Stephanie Nelson When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer lies in how you present your solution to your potential clients’ pain points. Put simply: What do you put out there that makes people think you […]Read More
Do You Really Need A Blog?
post by Stephanie Nelson The short answer is: YES! A blog offers tremendous benefits on a variety of fronts, especially in SEO and social media. Among those benefits are: Increased credibility as an industry expert. The more you can say about a subject, the more your site’s visitors will see […]Read More