I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest for better. That means we look at the entire lifecycle of the product, from eliminating waste […]
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Email Marketing: CAN-SPAM Basics for Business Owners
post by Stephanie Nelson Every day, I receive email after email that violates the CAN-SPAM law. I’m sure most of the offenders have no idea that they’re breaking a federal law or opening up their company to the risk of a fine of up to $40,654. But as the old saying goes, […]
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Tips for Prioritizing Marketing Efforts Right Now
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars […]
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Social Media Marketing vs Digital Marketing
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like […]
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Are You Familiar with the Federal CAN SPAM Law?
post by Stephanie Nelson Every day, I receive email after email that violates the CAN-SPAM law. I’m sure most of the offenders have no idea that they’re breaking a federal law or opening up their company to the risk of a fine of up to $40,654. But as the old saying goes, […]
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