In the last week, Instagram announced that it’s doubling the period for which analytics data is available. A tweet from Vishal Shah, VP of Product at Instagram, said: “PSA: there’s a new calendar tool in Insights It lets you to choose a custom date range for your account metrics – and we’re doubling the timeframe…
In what appears to be a now-deleted blog post, the head of Instagram, Adam Mosseri, shared how its algorithm works. (The post went up around June 2. As of this morning, it’s gone. We found this out because we were going to link back to it in our post.) Though the link now leads to a…
In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…
post by Stephanie Nelson Harnessing the power of hashtags can make or break your presence on several social media outlets. One where this is especially true is Instagram. Here are a few of SBN Marketing’s tips for using hashtags on Instagram. First, take a minute to understand how hashtags work. When a user clicks on…
In social media circles, there’s a hot debate going on about where to put your Instagram hashtags. Should they go in the caption? Should they go in the first comment? We’ve held the policy of putting them in the caption for a few reasons.1. They’ll be seen by anyone who sees the post.2. It won’t…
Instagram is one of the top social media outlets right now – both in terms of the number of active users and in growth. Once you set up your account, though, what’s next? Here are a few of our tips and tricks to growing your Instagram following. Use hashtags.Posts with hashtags overall have more engagement.…
post by Stephanie Nelson Instagram remains one of the fastest growing social media outlets around. Something we’ve seen time and time again is that if one wants to harness its power, one needs to know how to use hashtags on Instagram. Here are a few tips. First, take a minute to understand how hashtags work.…
post by Stephanie Nelson As we mentioned last week, each year, the folks at Facebook host the F8 conference to offer news on updates and initiatives within the company. Here are a few highlights about Instagram that came out of the F8 2019 conference. The most reported change has been the tests of hiding like…
post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…
post by Stephanie Nelson Confession time. My name is Stephanie, and I’m a reality TV junkie. I mainly stick to Bravo‘s lineup, but I’ve been known to do a good binge of Laguna Beach or The Hills. So when E! announced the first season of Very Cavallari, I immediately set my DVR. (I know you’re already…
