Updated: Social Media for Small Businesses

post by Stephanie Nelson About a year ago, I was asked to give a presentation on Social Media for Small Businesses. Amazingly enough, in just that short bit of time, things have changed to a point that it became time to update the presentation before I last gave it a couple weeks ago.  For those of…

YouTube Domination is Coming!

post by Stephanie Nelson While we have long preached the value of video in online marketing, especially using YouTube as a means to get indexed by Google, we have not practiced what we’ve preached.  Part of that was indifference on our on part to video; part of that was an expanse of ideas without the know-how…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…

TEDxCharlotte Blog Post: Stephanie Nelson’s Definition of Unlimit

post by Stephanie Nelson As part of the social media team for this year’s TEDxCharlotte event, I’m getting the opportunity to do blog posts around this year’s theme of Unlimit.  The team organizers were generous enough to let me do a post on my own definition of Unlimit, so I thought I’d share it here. How…

Social Media for Branding Video Available

post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded.  And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…

Social Media for Competitive Analysis

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Need Online Reviews and Recommendations?

post by Stephanie Boyette Nelson While SBN Marketing’s services don’t focus specifically online reviews, the topic is related enough that a blog post on the subject didn’t seem too outrageous. As many people now know, online reviews for businesses and recommendations for individuals are growing more and more important. As the number of people searching…

Why is LinkedIn Important to You & Your Business?

post by Stephanie Boyette Nelson LinkedIn has been around for years.  With more and more focus being put on personal branding and social media marketing, though, LinkedIn has positioned itself to be an important network for everyone – individuals AND businesses! LinkedIn’s addition of company pages’ “status update” access has been a real boon to social…

The Birth – or Rebirth – of SBN Marketing

post by Stephanie Boyette Nelson Let me take you back to several years ago.  Friends of mine who were small business owners needed some marketing work, I was in a position where I could use some extra cash, so SBN Marketing was started as a freelance gig.  And there it stayed – rarely used. Funny…