December 2021 SEO & Social Media News
Here’s a roundup of what to know in the SEO and social media realms for December 2021.
The Latest & Greatest in SEO News
Here’s a rundown of some of the latest and greatest November 2021 SEO news from SBN Marketing.
The Importance of Image Optimizations
Optimizing images may seem like a throw-away when it comes to your overall SEO strategies and implementations. But two major ranking factors make it more important than you think. Get the deets from SBN Marketing here.
Google Core Update Rolling Out
Google is rolling out another core update to its algorithm. Get the details from SBN Marketing here!
Capitalizing on PPC for SEO
The more spots your site shows in on the SERPs, the more trust searchers place in your biz. Using PPC research & results to aid your SEO decisions can help.
SEO Success Depends on “Partnering” with the Search Engines
“Successful SEO is not about tricking Google. It’s about ‘partnering’ with Google to provide the best search results for users.” I recently ran across this quote, which is attributed to Phil Frost, founder and COO at Main Street ROI, a digital marketing agency with team members across the United States and clients around the world…
The Continuing Importance of Hyperlocal SEO
While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…
SEO: Webpages vs Websites
Last week, as I was doing my daily/weekly reading to keep up with industry news and best practices, I came across a post from Search Engine Journal called “Google Ranks Webpages, Not Websites”. The article gets pretty specific, even saying: “Google treats every webpage that its robots crawl and index like its own little self-contained…
Understanding the “Hats” of SEO
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
Tips on Deciding Where to House Your Blog
I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor links in your…