A sad side effect of the pandemic that I have noticed lately is that a lot of folks have lost their jobs. As a result, they’re using their social media to start looking for a new opportunity. And that’s smart! However, there are a few pitfalls I’ve seen several of those people falling into. So…
When it comes to branding, there are huge opportunities for businesses large and small when it comes to social media! Here are a few tips on how to use social media to capitalize on your branding. Make sure the way your business is presented is the same across the board.Your brand colors, fonts, logos, etc…
We’ve posted before about how LinkedIn is an often misunderstood and misused outlet. And the truth is: folks are making mistakes on their personal profiles and their business pages alike. Lots of the bad decisions made on how to use LinkedIn profiles and pages have really easy fixes that can lead to exponentially more exposure…
post by Stephanie Nelson LinkedIn has been around for years. But it still seems to be a social media outlet that is misunderstood and misused. Here are a few tips on how to put LinkedIn to use for you and your company. First, remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you…
post by Stephanie Nelson A few weeks ago, I saw a story about how someone had gotten an attitude on social media with the wrong person, only to learn the consequences were dire. Here’s the cautionary tale: A young lady whose Twitter handle was @NaomiH_Official was awarded an internship at NASA. In her excitement, she tweeted,…
post by Stephanie Nelson When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t…
post by Stephanie Nelson Each year, around this time, tons of young ladies and men walk across a stage and earn their college diplomas…and the job search starts. Many forget, though, the role social media plays in whether or not they get the job. (That goes for all job searchers, not just recent grads!) It’s been…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson I’ve been seeing some posts from the fine folks at Ignite Charlotte, saying that they’re coming back…and personally, I can’t wait! It’s been several years since I did my talk on Personal Branding: Online vs Offline at Ignite Charlotte 2. Lots of things have changed in the time since I did the talk,…
post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…
