Big Change Coming to Instagram Stories
Instagram announced a change coming to how external links are shared in Stories – the addition of a Link sticker. Get the deets from SBN Marketing here.
Prayers Answered! Facebook & Instagram Stories Can Now Be Scheduled
In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…
The Importance of Testing
When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…
Working with Influencers in Social Media Marketing
Over the last few years, influencers have changed the game in social media marketing. Particularly via Instagram, influencer marketing can help you reach an entirely new set of your target audience. But not all influencers are equal. Here are a few tips on working with influencers in social media marketing. Know your budget.Influencers are typically…
Getting Leads Via Social Media
When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t set up their social…
Tricks to Using LinkedIn to Your Advantage
LinkedIn boasts 706+ million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves difficult for many. Here are a few of SBN Marketing’s tricks to using LinkedIn to your advantage. Remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you share here. If it’s not something…
Tips for Using Hashtags on Instagram
post by Stephanie Nelson Harnessing the power of hashtags can make or break your presence on several social media outlets. One where this is especially true is Instagram. Here are a few of SBN Marketing’s tips for using hashtags on Instagram. First, take a minute to understand how hashtags work. When a user clicks on…
Tricks for Social Media Graphics Creation
Getting engagement on your social media posts is the only way to grow your presence organically anymore. And plain text posts generally don’t garner engagement, so having a graphic or video in your post is almost a must. But unless you’re a trained graphic designer, the task of finding or creating graphics can seem daunting.…
Social Media Tips for Job Seekers
A sad side effect of the pandemic that I have noticed lately is that a lot of folks have lost their jobs. As a result, they’re using their social media to start looking for a new opportunity. And that’s smart! However, there are a few pitfalls I’ve seen several of those people falling into. So…
Tips for Communicating Changes During the Pandemic
These days, the old adage “the only constant is change” is truer than ever. Between CDC updates, state-by-state and city-by-city stay at home orders, and just general best practices in dealing with and slowing the spread of the Coronavirus, information is updated very frequently. As such, the way businesses run, the services they offer, and…