If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a…
The day has come. Apple’s new app data tracking prompts are now being rolled out to all iOS devices in the iOS 14.5 update. As we mentioned in a post a few months ago, the update has been causing quite a stir even before its launch. As Apple describes this feature of the update:“App Tracking Transparency…
In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…
Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan girl. I love that I…
I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest…
When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…
The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…
Lately, I’ve seen an uptick in posts saying “share your social media links so I/we can follow you” both in my personal Facebook news feed and in Facebook groups I’m a part of. It’s the latest iteration of “follower pods” that made the rounds over the last couple of years. While I don’t think anyone…
There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few…
Despite being “against the rules” for a LOOOOOOONG time, companies still exist that sell followers for business pages/accounts. And there are still business owners that fall for it. Here’s why buying followers is a big no no. It’s against the rules.Yes, I sound like a goody two-shoes saying that. But think it through. You have…
