These days, the old adage “the only constant is change” is truer than ever. Between CDC updates, state-by-state and city-by-city stay at home orders, and just general best practices in dealing with and slowing the spread of the Coronavirus, information is updated very frequently. As such, the way businesses run, […]
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Pandemic Social Profile Tips
Social profiles such as Yelp and Google My Business are an important part of a business’ online marketing strategy on any given day. But given the current state of affairs, they’re crucial. Your Google My Business info shows on search results pages, and folks are turning to Yelp to find […]
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Social Media Marketing vs Digital Marketing
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like […]
Read MoreHow Much Should SEO Cost?
post by Stephanie Nelson How much should SEO cost? There seems to be a lot of confusion around this question. Unfortunately, this is another one of those internet advertising questions that doesn’t have an easy answer. However, there are several factors that play into the price that may help you figure […]
Read MoreAre You Using Your E-Mail Signature for Social Media Growth?
post by Stephanie Nelson In the 5+ years I’ve been in business for myself, one of the most often asked questions I get is “how can I grow my following on [X outlet(s)]? And one of the first things I do in my audit to answer that question is look at […]
Read MoreSocial Profile Management – Why Bother?
post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates. This makes managing your social profiles – like […]
Read MoreHow Do I Get Online Reviews and Endorsements?
post by Stephanie Nelson As most of you know online reviews and endorsements for businesses and individuals are growing an important piece of a brand. As more people search online for what they need – from restaurants for dinner to new employees – you need to stand out from the […]
Read MoreSocial Media For Personal Branding
post by Stephanie Nelson So the holidays are over, and so is January for that matter. January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group […]
Read MoreSocial Media for Branding Video Available
post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded. And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social […]
Read MoreSocial Media for Competitive Analysis
post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is. Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are […]
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