Gone are the days when you could spend 15 minutes to half an hour managing your social media and be done with it for the day…or week. According to a recent study, 73% of consumers are more likely to buy from businesses that are responsive on social media. In addition, most social media outlets’ algorithms factor in an account’s responsiveness (and how quickly the responses happen) when calculating how and when and where to show the account’s posts organically. As such, the significance of properly managing your social media has never been more important! Here are a few social media management tips to help you get off on the right foot.
- How quickly you respond is a HUGE factor in your social media success or lack thereof. This applies to direct messages as well as comments on your posts. Taking too long to respond – or worse, giving no response – means the outlet will “ding” your account as unresponsive. The more unresponsive your account is deemed to be, the fewer folks will see your posts organically. As a result, you’ll have to pay to get your posts seen. And this is the case whether the DM/comment comes in during business hours or at 2AM. Someone needs to be manning your accounts nearly 24 hours a day to keep you on the up and up.
- Tools like Hootsuite make it easy to monitor and respond. Everything is housed in one spot, so there’s no clicking from outlet to outlet. Up to three outlets are free with Hootsuite; beyond that, there is a charge. Other tools similar to Hootsuite exist, but their pricing is different, and Hootsuite is the tool we use at SBN Marketing.
- Take advantage of the notifications settings on your phone and tablet. Set them to ping you any time you get some sort of engagement on your social media. This will allow you to know the engagement happened and to respond ASAP.
If all of this sounds daunting, never fear! SBN Marketing offers a social media management program to take the pressure off. Use the button below to get in touch and let’s see if we’re the right fit for you!Image by Gerd Altmann from Pixabay