In the Internet marketing industry, many professionals advise their clients to “repurpose content.” While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown. This idea alone can be repurposed like this:
- Write a blog post about how to train a horse to win the Triple Crown.
- Tweet a link to this blog post. Ask a question with the tweet.
- Post a Facebook update that includes a link to the blog post. Make a comment with the update.
- Write a blog post on how/why you decided to learn to train horses.
- Tweet to share the “how and why” blog. Ask a question with the tweet.
- Post a Facebook update that includes a link to the blog post. Make a comment with the update.
- Video yourself working with a horse and post this to YouTube or Vimeo.
- Tweet to share the video. Ask a question with the tweet.
- Post a Facebook update that includes a link to the blog post. Make a comment with the update.
- Write a blog post on the features and benefits of working with a horse trainer.
- Tweet to share the “features and benefits” blog. Ask a question with the tweet.
- Post a Facebook update that includes a link to the blog post. Make a comment with the update.
- Share photos of you training horses on Instagram.
You get the gist. And these 13 pieces of content came from just ONE piece of knowledge, one small aspect of what you know! Plus, we didn’t even dive fully in to the uses of this idea. You could keep expanding how to share bits about custom Facebook pages to include webinars, e-books and more.
Whether you’re looking to build your company’s brand or your own personal brand, the idea of repurposing content remains the same. Take one bit about you or your company and share as much as you can, separating each idea into a new set of posts. Need some help? Use the button below to get in touch with us!