As you may have heard, Google began the release of its latest core algorithm update on December 3, 2020. But what does this mean exactly?
For starters, the basic SEO advice stayed the same: focus on the EAT content guidelines. EAT stands for stands for Expertise, Authoritativeness and Trustworthiness. (Check out Google’s blog post from August 2019 for more info on what the EAT guidelines look like. But in bare basic terms, make sure your content is factual and well-written, and that your site provides and overall good user experience.)
Initial reports show that sites benefitting from the update are mainly within the business & industrial, Internet/telecom, and beauty & fitness industries. On the flip side, Among the domains that saw the biggest drops in organic visibility/rankings were in the online communities, shopping, and news categories.
The update is expected to be fully rolled out within two to three weeks. Experts are suggesting that you keep an eye on how the rollout is affecting your site but not to make any significant changes until it is complete. It is not unsual for a site to see a big hit in visibility and traffic at first but to be mostly, if not completely, recovered by the time an update has been totally released.
If you find you’ve been negatively impacted or just need help navigating the new SEO waters this opens up, give us a shout! We’d love to see if we’re a good fit for your project!