SEO Provider | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

It’s been a few weeks since Google rolled out its Search Generative Experience (SGE) search results. Google’s aim was/is to enhance the search process, making it more intuitive, personalized, and efficient. 

From what we’ve seen, some industries and queries – particularly those that are more common or have a higher search volume – have been affected more than others.

And even Google has had to admit that their new system has some kinks to work out. I mean, we all saw the example where SGE suggested using glue to hold toppings on your pizza, right? If not, Hyscaler has a great recap.

But this isn’t turning out to be the world-ending apocalypse SEOs anticipated.

At the end of the day, this isn’t much more than any other “big” algorithm change for Google (so far). The basics and fundamentals of good SEO are the same. 

  • Provide clear, concise, unique content.
    Regurgitating what’s already out there will no longer stand up. Lower quality content is going to have a harder time getting visibility.
  • Avoid industry jargon and write for your audience, using terms they’d use to search for your goods/services.
    Content now needs to satisfy user intent rather than merely be optimized for keywords.
  • Build an honest, non-spammy network of backlinks to increase your website’s authority – with both the search engines AND users.
    The more quality sources pointing to your content, the better it looks all around as authoritative and accurate source.

Needless to say, this is still relatively new technology. It’s AI-based, so it’s literally learning more and more every day. Google is still working out kinks. So what we know and the hows, whens, and whys of what works in SEO are evolving with it.

At SBN Marketing, we’re staying on top of the changes being rolled out, as well as what that means for SEO best practices. Need some help? Give us a shout and let’s see if we’re the right fit for your SEO needs.

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